Retailer Education - Dengie Style

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by Katie Wiliams

A Dengie retailer training day at Liphook Equine Hospital, in Hampshire, has been declared a resounding success by more than 20 key stockists from the South and South East who attended. The initiative, led by practice partner Professor Andy Durham and his team of veterinary surgeons in conjunction with Dengie, was designed to promote the benefits of fibre.

Prof Andy Durham Liphook Aug 14 website sizeThe day included fact-filled presentations on equine gastric ulcers and colic by Professor Durham, and the importance of fibre feed by Dengie Technical & Product Development manager Katie Williams. Retailers also watched a gastroscopy and inspected a dissected stomach, and were given a guided tour of the hospital’s state-of-the-art facilities.

“We believe that providing retailers with a solid understanding of the link between diet and good health is extremely important,” said Dengie marketing manager Lisa Wilson. “Fibre feed and forage has been shown in studies to play a critical role in the health and welfare of the horse, especially in the case of gastric ulcers. Passing on sound scientific evidence and information to our stockists is a great way of ensuring that our feeds are sold by knowledgeable staff who, in turn, can educate their customers on the benefits of feeding fibre to their horses and ponies.”

The day at Liphook was attended by Dengie area sales managers and staff from eight retailers: Farm & Country Supplies, Alton, Hampshire; Botley Mills, Botley, near Southampton; Dene Country Stores, Liphook, Hampshire; Paddock Pantry, Sturminster Newton, Dorset; HG Hayter & Sons, Wimborne, Dorset; Bodle Bros, Burgess Hill, West Sussex; Ifield Park, Crawley, West Sussex; and SPR Centre, Eastergate, near Chichester, West Sussex.

Diane Winter, of Botley Mills, said: “I am so glad that I came along. It has been fascinating to find out more about ulcers – and to hear Professor Durham. What an education we have had!  The day has been a great opportunity to really build a relationship with Dengie. We always knew that the brand’s feeds were good – and now we feel even more confident recommending them to our customers.”

Krissie Watts, of Farm & Country Supplies, added that she thought the day had been “thought-provoking” and provided plenty of information for her to feed back to her customers. “A day like this really helps us to pass on the message that fibre feed is the right way to go,” she said.


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