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Privacy Policy

About this policy

This policy describes how we use your personal data when you use our websites: (https://dengie.com, dengiefarmfeeds.com, or dengiegrain.co.uk) or buy our goods or when we provide services to you. We have provided this policy to ensure that you understand what personal data we may collect and hold about you, what we may use it for and how we keep it safe. You have legal rights to access the personal data that we hold about you and to control how we use it which are also explained.

You can read, print and save this whole policy or click on the links below to see specific information about:

Who we are and how you can contact us

What personal data we collect about you

How we collect your personal data

What we use your personal data for

Cookies

When we need your consent to use your personal data

Personal data you are legally obliged to provide

Your rights to know what personal data we hold and to control how we use it

Automated decision making and profiling

When we will share your personal data with others

Third-party links

How we keep your personal data safe

How we use your personal data for marketing

When we will send your personal data to other countries

How long we keep your personal data

How you can make a complaint

Your duty to inform us of changes

How we keep this policy up to date

Glossary

Who we are and how you can contact us

We are Dengie Crops Limited, registered company number 02328408, registered address Hall Road, Asheldham, Southminster, Essex CM0 7JF.

Dengie Crops Limited is the controller and is responsible for your personal data (collectively referred to as “Dengie Crops Limited”, “we”, “us” or “our” in this privacy policy).

You can contact us in writing at the above address or by emailing [email protected]. If you would like to speak to us please call us on 01621 773883. If you opt in to receive information from us and then change your mind, you may withdraw your consent for us to contact you at any time, by contacting Customer Services on 01621 841188 or alternatively complete our contact form. You can also send your request by post to: Dengie Crops Ltd, Hall Road, Asheldham, Southminster, Essex CM0 7JF, UK.

Our Company Secretary has been appointed as our data protection lead and is responsible for overseeing questions in relation to this privacy policy. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact the data protection lead using the details set out above.

What personal data we collect about you

We collect:

We may also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data could be derived from your personal data but is not considered personal data in law as this data will not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy policy.

We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.

If you fail to provide personal data

Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us, but we will notify you if this is the case at the time.

How we collect your personal data

What we use your personal data for

We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

Click here to find out more about the types of lawful basis that we will rely on to process your personal data.

We have set out below, in table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
To register you as a new customer• Identity
• Contact
• Performance of a contract with you
We will retain this data for 7 years
To process and deliver your order including:
• Managing payments, fees and charges
• Collecting and recovering money owed to us
• Identity
• Contact
• Financial
• Transaction
• Marketing and Communications
• Performance of a contract with you
• Necessary for our legitimate interests (to keep our records updated and to study how customers use our products and services)
We will retain this data for 7 years
To manage our relationship with you which will include:
• Notifying you about changes to our terms or privacy policy
• Providing you with the information, products and services that you request from us
• Processing and responding to any enquiry you make
• Reviewing and improving our goods and service
• Identity
• Contact
• Profile
• Marketing and Communications
• Performance of a contract with you
• Necessary to comply with a legal obligation
• Necessary for our legitimate interests (to keep our records updated and manage our relationship with you)
We will retain this data for 7 years
To administer our website and for internal operations, including troubleshooting, keeping our site safe and secure, data analysis, testing, research, statistical and survey purposes• Identity
• Contact
• Technical
• Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
• Necessary to comply with a legal obligation
We will retain this data for 7 years
To assist us with advising which products are most appropriate for your requirements and to measure or understand the effectiveness of advertising we serve to you and others, and to deliver relevant advertising to you• Identity
• Contact
• Profile
• Marketing and Communications
• Technical
• Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
We will retain this data for 7 years
To provide you with marketing information in accordance with your marketing preferences (see How we use your personal data for marketing• Identity
• Contact
• Technical
• Profile
• Marketing and Communications
• Necessary for our legitimate interests (to carry out direct marketing, develop our products/services and grow our business) OR
• Consent, having obtained your prior consent to receiving direct marketing communications

We will retain this data for 7 years
To improve our website to ensure that content is presented in the most effective manner for you and for your computer or mobile device• Technical• Necessary for our legitimate interests (to study how customers use our products/services and to help us improve and develop our products and services).
Our retention periods for this technical data are detailed within our cookie policy

Change of purpose

We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.

Cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our website.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly.

For detailed information on the cookies we use and the purposes for which we use them see our Cookie policy.

When we need your consent to use your personal data

Whilst we always want you to be aware of how we are using your personal data, this does not necessarily mean that we are required to ask for your consent before we can use it.  In the day to day running of our business we may use your personal data without asking for your consent because:

In exceptional circumstances we may wish to use your personal data for a different purpose which does require your consent.  In these circumstances we will contact you to explain how we wish to use your data and to ask for your consent.  You are not required to give consent just because we ask for it.  If you do give consent, you can change your mind and withdraw it at a later date.

Please refer to the section on How we use your personal data for marketing to read about marketing consents.

Opting out

If you opt out of receiving marketing communications, you will still receive service-related communications that are essential for administrative or customer service purposes for example relating to order confirmations for a product/service, updates to our Terms and Conditions, checking that your contact details are correct.

Personal data you are legally obliged to provide

You are not under a legal obligation to provide us with any of your personal data but please note that if you elect not to provide us with your personal data, we may be unable to provide our goods or services to you.

Your rights to know what personal data we hold and to control how we use it

You have a legal right to know what personal data we hold about you – this is called the right of subject access.  You can exercise this right by contacting us verbally or in writing, at any time. If you would like to request this by writing, please mark your letter “Subject Access Request” and send it to by post or email using the details in the Who we are and how you can contact us section.

Under certain circumstances, you also have rights to:

If you wish to exercise any of the rights set out above, please contact us (see Who we are and how you can contact us).

You can find full details of your personal data rights on the Information Commissioner’s Office website.

No fee usually required

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we could refuse to comply with your request in these circumstances.

What we may need from you 

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

Time limit to respond

We try to respond to all legitimate requests within one month. Occasionally it could take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

Automated decision making and profiling

We do not make use of automated decision making or profiling.

When we will share your personal data with others

We share your data with the following people in the day to day running our business:

We may also share your personal information with third parties on a one-off basis, for example, if:

We are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our website terms of use or our terms and conditions of supply and other agreements; or to protect the rights, property, or safety of our customers, ourselves or others. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

Third-party links

This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the privacy policy of every website you visit.

How we keep your personal data safe

We take every care to ensure that your personal data is kept secure.  The security measures we take include:

Please remember that you are responsible for keeping your passwords secure. If we have given you (or you have chosen) a password which enables you to access certain parts of our website, you are responsible for keeping this password confidential. Please do not to share your passwords with anyone.

Unfortunately, sending information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of personal data sent to our website; you send us personal data at your own risk. Once we have received your personal data, we will use strict procedures and security features (some of which are described above) to try to prevent unauthorised access.

How we use your personal data for marketing

We will add your details to our marketing database if:

We may send you marketing communications by email if you have consented to this.

When we will send your personal data to other countries

Your personal data may be transferred to, and stored at, a destination outside the UK by us or by our sub-contractors.  Where we, or our sub-contractors, use IT systems or software that is provided by non-UK companies, your personal data may be stored on the servers of these non-UK companies outside the UK.  We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this privacy policy.

The below table shows how data is currently transferred outside of the UK:

WebsiteDescription of supplierReason for transferDestination to which data is transferredSafeguards implemented
dengie.comMailchimpFor automated distribution of marketing communications by email.USIntuit and Mailchimp comply with the EU-US Data Privacy Framework ('DPF') and the UK extension. Intuit and Mailchimp rely on the EU-US DPF to transfer data and will rely on the UK extension to the EU-US DPF once approved by the appropriate authorities
dengie.com
dengiefarmfeeds.com
Google LLCAnalytics
Online advertising service
USRegistered with the EU-US Privacy Framework ('DPF'), and the UK extension
dengie.comStripe Inc.E commerce payment facilityUSRegistered with the EU-US Privacy Framework ('DPF'), and the UK extension

How long we keep your personal data

We will only retain your personal data for as long as reasonably necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting or reporting requirements. We may retain your personal data for a longer period in the event of a complaint or if we reasonably believe there is a prospect of litigation in respect to our relationship with you.  In practice this means that:

To determine the appropriate retention period for personal data, we consider the amount, nature and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal, regulatory, tax, accounting, or other requirements.

In some circumstances you can ask us to delete your data: see the Your rights to know what personal data we hold and to control how we use it section for further information.

Please note that we may anonymise your personal data or use it for statistical purposes.  We keep anonymised and statistical data indefinitely, but we take care to ensure that such data can no longer identify or be connected to any individual.

How you can make a complaint

If you are unhappy with the way we have used your personal data please contact us to discuss this using the contact details set out in the Who we are and how you can contact us section above.

You are also entitled to make a complaint to the Information Commissioner’s Office which you can do by visiting www.ico.org.uk.  Whilst you are not required to do so, we encourage you to contact us directly to discuss any concerns that you may have and to allow us an opportunity to address these before you contact the Information Commissioner’s Office.

Your duty to inform us of changes

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

How we keep this policy up to date

We will review and update this policy from time to time. This may be to reflect a change in the goods or services we offer or to our internal procedures or it may be to reflect a change in the law.

The easiest way to check for updates is by looking for the latest version of this policy on our website (https://dengie.com/) or you can contact us (see Who we are and how you can contact us) to ask us to send you the latest version of our policy.

Each time we update our policy we will update the policy version number shown at the end of the policy and the date on which that version of the policy came into force.

This is policy version came into effect on 1 April 2024.

Glossary

Lawful Basis

Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

Comply with a legal obligation means processing your personal data where it is necessary for compliance with a legal obligation that we are subject to.

Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which they, by a statement or clear affirmative action, signifies agreement to the processing of their personal data.