Dengie Sales Team Shape Up

The Dengie sales team is looking in better shape than ever as it appoints Jo Harrow as area manager for the North of England, welcomes back regional manager Danielle Gautrey from maternity leave to East Midlands & East Anglia and makes Hannah Atkins area manager for Wales & West Midlands.

“We are delighted to have these three extremely experienced sales managers on board as we drive the Dengie brand forward,” said the company’s national sales manager, Laura Dolphin.

“Jo, Danielle and Hannah all have a passion for horses and really believe in the benefits of providing a healthy fibre diet. They are fantastic ambassadors for the Dengie brand and will work tremendously hard to support our loyal network of customers, as well as building new relationships with retailers and feed merchants.”

Jo Harrow, the new area sales manager for the North of England, was brought up on her parents’ livery yard and has ridden since she was a small child. From her first pony, Jingles, a little Shetland, to her BSJA jumping pony, Kelly, aka Beechwood – whom she describes as her “pony of a lifetime” – horses have played a huge part in Jo’s life. She fell in love with showjumping and, as a Young Rider, competed for England and Great Britain. She was even based for a while at international showjumper Lionel Dunning’s yard in Leicestershire.

Today, being the mother of two sons means that Jo doesn’t have as much time for competition, although she takes a keen interest in her young nephew, who is following in her showjumping footsteps. “I am thrilled with my new role and really looking forward to getting out to meet everyone,” she said. “Dengie is a name that everyone knows and trusts, so it is going to be a pleasure to be promoting its great range of fibre feeds.”


Danielle Gautrey had worked for Dengie since 2006 before going on maternity leave last year. As regional manager, she is responsible for the East Midlands & East Anglia region and is currently involved in the further development of the UK sales team. She gained an HND in equine management from Bishop Burton College in addition to a BHS AI. Danielle, who has three children, competed in dressage for many years before retiring from horse riding following a hip replacement, but she still takes an interest in equine sport. “It’s great to be back in the driving seat,” she said on her return to work. “I am looking forward to catching up with customers, old and new, and working alongside my colleagues, who are not only a fantastic team, but great friends, too.”


Hannah Atkins originally arrived at Dengie on a year’s internship with the nutrition team after gaining a degree in sports science (equine and human) from Warwickshire College. She has earned her stripes in the sales field by covering Danielle’s patch while she was away on maternity leave and so impressed everyone with her natural sales ability and engaging manner that she has been given the area sales manager’s role for the Wales & West Midlands region on a permanent basis.

The proud owner of Vinny a handsome Cob x with whom she competes at affiliated showjumping, Hannah revels in her work on the front line. “I have always been involved in equine nutrition and my college dissertation was based on diets and health-related problems of performance and leisure horses,” she said. “I am really excited that my new job allows me to combine my key interest with work.”